Demonstrates Ethical Practice

In today’s age of the luxury of resources & certifications, it seems that nearly every Tom, Dick and Harry (or Ali, Muthu and Lim) is a part of an unlimited space of experts, speakers, game-changers and influencers. I myself sometimes question what is the X-factor that I am trying to create for myself in this next adventure. I had the opportunity to complete my ACTP few years ago, however was deterred because I couldn’t resonate with the different elements. It seemed too complicated. Perhaps I wasn’t ready, perhaps I have not grown into that space, perhaps my own values and virtues were not as matured as the qualification demanded.

So, this session is the most foundational basis of the rules of the game called COACHING. Basically your Ground Zero. If this is not up your alley, then perhaps coaching is not your cup of tea. On the hindsight, these strong values, vision, virtue and voice (based on the 4V – Model of Ethical Leadership), will provide the shield of global standards for a practicing, serious coach. For example, anyone can kick a ball in a field and call himself a footballer, however, a professional footballer will have different standards to abide to, and different qualifying hours at different leagues. It takes time, energy, effort, qualification, integrity and reputation to build trust, accountability and differentiation from others in the field.

Based on the ICF (International Coaching Federation) definition, Demonstrates Ethical Practice is : Understands and consistently applies coaching ethics and standards of coaching.

The 7 sub-competencies as below share a deeper meaning to the standards:

  1. Demonstrates personal integrity and honesty in interactions with clients, sponsors and relevant stakeholders
  2. Is sensitive to clients’ identity, environment, experiences, values and beliefs
  3. Uses language appropriate and respectful to clients, sponsors and relevant stakeholders
  4. Abides by the ICF Code of Ethics and upholds the Core Values (Integrity, Excellence, Collaboration and Respect)
  5. Maintains confidentiality with client information per stakeholder agreements and pertinent laws
  6. Maintains the distinctions between coaching, consulting, psychotherapy and other support professions
  7. Refers clients to other support professionals, as appropriate

These high standards of the ICF Code of Ethics encompasses the responsibility to the client, to the practice & performance, to professionalism and to the society. For the detailed 28 points of the ICF Code, please click here.

My key-takeaways from the session are:

  1. These are the expectations to be enforced on every responsible, accountable coach, hence the key word here is DEMONSTRATES ETHICAL PRACTICE. It is not just a plaque on the office wall, and a credential on your LinkedIn profile. (I changed my description after this going through this lesson).
  2. Coaches have a HUGE responsibility for not just themselves or their clients, it is also to protect the practice, drive performance, uphold professionalism and contribute to the society in which the profession exists.
  3. Ethical guidelines and professional standards can be seen as a cumbersome net on the fishing trawler that slows down the vessel through the hurried waves of the ocean, OR it can be seen as a pivotal tool that makes the trawler efficient, in its objective to catch as many fish in the sea.

In conclusion, hold this at heart for it is the first breath of a great coach.

Published by Shereen Kaur

Coach, Consultant, Wellness Advocate, Artist, Mom

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